Trujillo is an expert at navigating politics, policy, and business both inside and outside the Beltway

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With 63 winning campaigns across 9 states, S360’s teams delivered powerful impacts at the local, state, and federal level.

Seattle, WA – Strategies 360’s campaigns team, which includes a dedicated division in the Seattle HQ and operatives throughout the firm’s footprint, delivered major election wins during the 2022 general election cycle, resulting in 63 victories and over $2 billion in new revenues for local communities across the country.

“Our campaigns team leveraged every service S360 offers to deliver an incredible number of winning outcomes this election cycle,” said Ron Dotzauer, Founder and CEO of Strategies 360. “I am proud of the work we did, collaboratively across services and states, to help our candidate and ballot measure clients succeed.”

S360 supported candidate and ballot measure clients with a wide variety of services, including general consulting, strategy and planning, polling and research, creative design and collateral, digital marketing, field organizing, fundraising, strategic communications, media relations, and more.

Highlights from the 2022 general election cycle include:

• Our campaign fundraising team, led by S360’s Tribal fundraising expert in New Mexico, was proud to support Congresswoman Mary Peltola, the first ever Alaska Native to be elected to Congress, and the re-election of Congresswoman Sharice Davids of Kansas, one of the first Native American women elected to Congress. In Alaska, our teams collaborated closely across multiple states and practice areas with the Alaska Native community to promote Alaska Native voter turnout and registration efforts. This was a critically important year for the Get Out the Native Vote effort, given the challenges of voter access in rural Alaska and the implementation of a new ranked choice voting system.

• In Arizona, our team supported major wins at a statewide level including Governor-Elect Katie Hobbs, Secretary of State Adrian Fontes, and Attorney General-Elect Kris Mayes. Working with education advocates the team also landed 3 state legislature wins –specifically spearheading efforts to elect State Senator Christine Marsh in the state’s most competitive legislative district, 22 school board posts across 4 counties, and over half a billion dollars for local schools. Impressively, the Arizona team helped clinch the Gubernatorial win with a voter contact strategy that included over 100,000 direct mail pieces, 30,000 doors knocked, hundreds of thousands of calls to voters, and a statewide digital marketing campaign that reached millions of voters in just three weeks.

• Another gubernatorial win came out of Hawaii. The S360 team served as the general consultant for newly elected Governor Josh Green through his successful primary and general election. In addition to overseeing campaign strategy, S360 also provided polling and research, strategic communications, creative services, and digital marketing to help deliver a resounding win.

• The New Mexico team helped delivered the successful elections of Lt. Governor Howie Morales, Attorney General Elect Raul Torrez, and Secretary of State Maggie Toulouse Oliver.

• The Oregon team not only won bond and levies totaling $753 million for schools and parks, but they also lead the communications for a ballot measure to formally remove slavery language from Oregon’s constitution. While the state constitution banned slavery, the ban came with a loophole exception as punishment for a crime. S360’s Oregon team successfully helped campaign to amend the state constitution to remove this language.

• Washington’s education team oversaw school district informational bond campaigns that secured over $1.2 billion for districts in the state. This team used the full suite of S360 services including public opinion research, communications planning and delivery, mailer and collateral development, and robust digital marketing strategies to reach each district’s community with informational messages that resonated.

Congratulations to the many tireless advocates, and all the amazing S360 team members who are making a difference every day.

About S360:

With offices in 13 states, Washington, D.C. and Vancouver, B.C., Strategies 360 is the leading public affairs, communications, research, and marketing firm across the west. The firm also provides an in-house full service creative design and marketing practice. With experts drawn from the worlds of government, politics, the news media, quantitative and qualitative research, advertising, marketing and design, S360 crafts and executes the winning strategies that help clients succeed in shaping policy and business across the United States.

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Given the market share and overall influence that these two networks enjoy in the marketing space, we wanted to discuss how our agency uses each network to help our clients reach their marketing goals. With a spend of 6 figures per month across each network, our team has a lot of experience taking advantage of the unique opportunities that each network has to offer.

Google is primarily known for its search marketing capabilities. However, it has rapidly expanded into display and YouTube advertising as well. Facebook is known for its social media network which has grown to include Instagram as well. Across each channel there are benefits and limitations. As an example, Google can target based on specific online searches. This can be a powerful marketing opportunity as someone who is actively looking for specific information will be in the mindset to act quickly. Facebook collects a significant amount of information about their user base. This allows marketers to reach audiences based on demographics, interests and behaviors which also lends itself to a powerful tool in a marketer’s arsenal. Throughout this article, we will touch on the benefits and limitations of each as well as how our team has found success across each network. 

Google Search

There are three key things to remember when setting up a Google search campaign: volume, relevancy, and competition. When developing a list of search terms we look for the following:

• Volume – Keywords that have a decent number of searches per month (typically 50 searches/month or higher)
• Relevancy – Search terms that are highly relevant to our website and messaging are key to ensuring that we are developing a successful campaign
• Competition – Ensuring that there isn’t so much competition that keyword bidding is prohibitively expensive is important in developing any successful campaign.

 Why are these three areas so important?

In terms of volume, around 20% of your search terms will account for 80% of your search traffic. By focusing on high volume search terms, you can better optimize campaigns while focusing on the searches that will have the biggest impact.

Relevancy is a key factor across the entire campaign. By ensuring that search terms are relevant to both your messaging and your website, you will increase both your click through rates and the time visitors spend on your time. This is important because increasing your click through rates will decrease the cost of traffic. This is because the search engines allowing advertising on a cost per click basis. This means that you only spend advertising dollars when someone clicks on your ad. Think of it like this:

Advertiser 1 bids $100 cost per click for an ad that generates 0 clicks for every 100 visitors. The search engine in turn makes $0 for every 100 visitors that are shown these ads ($100 x 0 visits = $0).

Advertiser 2 bids $1 cost per click for an ad that generates 10 clicks for every 100 visitors. The search engine in turn makes $10 for every 100 visitors that are shown these ads ($1 x 10 visits = $10).

In this scenario, Google will prefer to prioritize advertiser 2 over advertiser 1 although they are willing to spend only 1% as much to get in front of the same searchers. And this is why relevancy matters so much.

Finally, competition matters because it directly impacts costs and the likelihood that you will be able to generate relevant clicks to maintain a high click through rate. If your budget is $500/month and you choose to compete on a slate of competitive terms that average a $50 cost per click, then you will only generate 10 clicks per month. The likelihood that these 10 visitors will make an impact on your organization is very slim as volume matters. Therefore, going after less competitive keywords will make a big difference in both the costs to gain visibility and the volume of relevant visitors that you acquire as a result. Therefore, we recommend focusing on what is called long-tail terms as opposed to short tail. These are essentially terms that are 3 – 6 keywords in length and therefore, more specific while drawing in less competition whereas short tail tends to be broad. For example, if you run a law practice, searches for “law practice” will be competitive and expensive. But searches for “collaborative divorce lawyers in Seattle” will be much more specific, cost effective and someone searching for this term is likely to find your firm very relevant if you are in fact a collaborative divorce lawyer.

Keeping these recommendations in mind, we highly recommend all initial research start directly with the Google Keyword Tool: https://ads.google.com/home/tools/keyword-planner/. And with that, here’s an overview of Google 101 directly from one of our star account managers:

What is it?

A digital tactic based around keyword searches on the Google Search Engine.

How does it work?

Ads are shown to users in a specific geographic area, defined during the planning phase, when they search for a term that matches one from our pre-determined list. Keyword lists can contain as many as 500 keywords but should be within the range of 30 – 60 terms to allow us to best monitor and optimize the list.

We can create both standard text ads and Responsive Search ads. Standard text ads utilize up to 3 headlines and 2 descriptions, which are all predetermined. Responsive Search ads utilize up to 15 headlines and 4 descriptions and then rotates them during a testing period to determine the best combination. We suggest running 2 standard text ads along with 1 Responsive Search ad when running a search campaign.

What does it look like?

Ads appear in the same style as search results on the Google Search Engine and identifiable by a small “ad” marker next to the displayed URL.

When do we use it?

Search ads are best utilized when we have a clear indication of what users will search for. For example, we have found great success with political campaigns, sports teams, healthcare, and education campaigns that employ a number of unique keywords. While good by itself, Google Search ads have some limitations with reach. Unlike Display and Facebook ads, Search ads only appear when a user searches for a keyword on Google. Because of this, Search ads are a great compliment to those awareness based platforms because users on the internet often turn to Google when they want to learn more about a topic.

Facebook Advertising

Facebook rules the social media world and as such is used very differently when it comes to our marketing campaigns. This platform relies on user data to target audience based on demographics, location and interests. You can then drive very relevant messaging based on these characteristics across both Facebook and Google. Furthermore, there are different actions that you can prioritize across your campaigns. Some of the more common ones that we work with include:

• Click to website – By selecting a click to site call to action, Facebook will prioritize showing your ads to the visitors most likely to click through to your website. In turn, it will optimize to drive the most visitors possible to your website with your budget.
• Likes/followers – If you’re looking to grow your social media audience, prioritizing likes and followers will help with this goal. Your ads will automatically show to users most likely to want to engage with you on your social media channels and will optimize accordingly.
• Lead generation – Targeting a lead generation call to action will help you grow your contacts for follow up purposes. This can help to build an email list, prospect list or anything in between. This is a unique feature as building a list of individuals to follow up with repetitively can be a valuable asset. And nobody does this better than Facebook.

If you’re going to look to run a Facebook campaign, our team highly recommends setting up a business manager account to do so: https://business.facebook.com/overview. And with that, here’s an overview of Facebook 101 directly from another one of our star account managers:

What is it?

Facebook ads are exactly what they sound like. They are ads that run on Facebook and Instagram. These ads can be static images or videos and also use lines of descriptive text, headlines, and calls to action.

How does it work?

Facebook and Instagram ads are all set up out of the Facebook business manager platform. These ads use Facebook’s vast library of data to hyper-target selected audiences. You can target anything from geographic location, age, and gender to certain pages that people like or other defining personal characteristics (having children, education levels, interests). All of these targeting tactics can be used independently or layered which allows us to target as broadly or as precisely as we want to.

What does it look like?

Facebook ads can show up in different styles. You can run ads that look like posts in the feed, ads that run along the sidebar of the website, in the Facebook messenger app, and as videos throughout someone’s feed. These ads run on Instagram in someone’s feed or in the stories section of Instagram. To the right is an example of two different types of Facebook ad placements (Feed and Right Column).

When do we use it?

Facebook and Instagram ads can be used (and generate great results) by themselves for almost any campaign. Because of the large amount of data within the platform, Facebook ads give us the most control over our target audiences. Facebook also allows for us to import customer/user lists if clients have these already, which adds another layer of targeting we can implement. Like display campaigns, search campaigns are a additional tactic to run alongside Facebook campaigns.

Successfully Marketing Your Organization with Google & Facebook

With any good marketing campaign, it’s important to diversify your marketing channels and to focus on the strengths of each network. By understanding how to optimally run campaigns across the biggest networks in the digital space and structuring your campaigns accordingly, it is possible to see success with your marketing campaigns in a short amount of time. And of course, working with a partner like Strategies 360 who already has experience in running these types of programs can get your campaigns off the ground even sooner.

Contact our team if you’d like to discuss getting help with these types of campaigns or to learn more about how these networks have helped our clients to reach their goals.

— ARTICLE END —

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Baskette brings a wealth of public policy and grasstops experience to the Strategies 360 team

Patrick Baskette will join Strategies 360 as a Senior Advisor, effective January 15. Baskette is a veteran policy, grasstops and advocacy expert with decades of government and private sector experience; he is one of the most respected experts and practitioners of grasstops coalition building. Baskette will bolster Strategies 360’s already robust federal relations team, delivering unparalleled counsel and advocacy for the firm’s clients.

“I’ve had the privilege to work with Patrick for well over 25 years on complex public affairs issues at the national level,” said Ron Dotzauer, Founder and CEO of Strategies 360. “S360 and our clients will benefit from his vast network, keen insights into Beltway politics and his effective bipartisan approach to advocacy.”

Baskette was most recently a principal at Tampa-based Shumaker Advisors Florida, where he advised public and private sector clients on local and federal issues. He was also appointed as a Florida elector for Joe Biden’s Presidential campaign. Baskette has also held senior positions at Mercury Public Affairs, Troutman Sanders’ Public Policy Group and Dewey Square Group. His congressional experience includes serving as special assistant to President-elect Joe Biden (during his Senate tenure) and chief of staff to Congressman Owen Pickett (D-VA). His areas of expertise include, but are not limited to, energy and environment, health care, trade, financial services, telecommunications and consumer products.

“We’re thrilled to welcome Patrick to the DC team,” said Andy Winer and Tylynn Gordon, Executive Vice Presidents of Strategies 360 in Washington D.C. “Patrick complements our growing federal relations practice and will provide expert counsel, guidance and advocacy for current and future clients across a wide variety of fields. Patrick will be a steady and experienced voice as Washington adjusts to a new Congress and incoming Administration in what will certainly be a challenging legislative environment.”

Based in Tampa, Florida, and Washington, D.C., Patrick maintains a nationwide, bipartisan network of state-based public affairs professionals that will complement Strategies 360’s robust, Western and Washington, D. C. clients. Patrick is the chief operating officer and treasurer of Tampa Bay Rays 2020 (a non-profit coalition to advance the Rays’ push for a new stadium), treasurer of the Hillsborough County Hospital Authority and a past board member and public affairs chair for the Tampa Chamber of Commerce. He is a 2016, 2017 appointee to the Hillsborough County Ellsworth G. Simmons Good Government Award Committee and he is a member of Leadership Tampa Class of 2005. Patrick holds an M.A. in Political Science from the American University and a B.A. from the University of Memphis.

“It is a true honor to join the Strategies 360 team,” said Baskette. “I have known Ron Dotzauer since Strategies 360’s inception, and at all times the firm exemplified best practices. Its best-in-class professionals have built a richly deserved reputation for quality representation and advocacy.”  

You can reach Patrick at PatrickB@strategies360.com.

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Brianna Hiser and Nathan Wilson add their expertise to a powerful roster of communications professionals serving clients across Strategies 360.

Seattle, WA – Strategies 360 is growing with the addition of Brianna Hiser as Director of Strategy and Business Development and Nathan Wilson as the Vice President of Communications. The pair join the S360’s national communications team which works hand-in-hand with S360’s public affairs, research, and creative strategists to achieve results for clients firm-wide.

The firm’s communications roster includes over 40 professionals located in every market in the Western United States, Washington, D.C., and Vancouver, B.C. Our experts come from major news organizations – TV stations, newspapers and radio – as well as the press secretaries for political campaigns, governors and members of Congress and communications officers for private companies from a variety of industries. This highly skilled team delivers comprehensive services including crisis communications, planning and strategy, media relations, messaging and writing support.

“Strategies 360 was founded with a deep belief in the power of communications to deliver important policy and business wins. It has been a part of our practice since day one,” said Ron Dotzauer, Founder and CEO of Strategies 360. “Our powerhouse team of comms professionals across the firm is made even stronger with the inclusion of Brianna and Nathan.”

Brianna will ensure clients are getting the most customized project designs from Strategies 360 in the newly created role of Director of Strategy and Business Development. With a background in strategic communications and program development, Brianna advises and collaborates with teams across the firm to identify and address clients’ needs through the business development process. Brianna’s ability to connect the dots and bring together a collaborative team of experts ensures client projects get started with our best foot forward.

Prior to joining Strategies 360, Brianna worked in foreign policy in Washington D.C. and abroad. Most recently she supported strategic communications for the Organization for Security and Cooperation in Europe’s conflict monitoring mission in Ukraine. She has a wealth of experience designing and developing programs that strengthen political processes and representation globally. She has secured millions of dollars in funding for US government-funded programs in challenging places such as Iraq, Georgia, Russia and Iran. Brianna speaks three languages including Russian and Persian.

Nathan recently joined the team as Vice President of Communications. From crisis communications to educating on how to successfully interact with the press, Nathan brings his unique media insights to deliver creative solutions tailored to each client’s needs. With over a decade of experience in large-market television news, Nathan delivers well-rounded press strategies and provides insider knowledge on how to connect with reporters and assignment managers, achieve media mentions, and garner growth in reach, impressions and engagement through earned media.

Prior to joining S360, Nathan held the roles of Assistant News Director at KOMO TV followed by Executive Producer of Investigations at KIRO TV in Seattle. In those roles, he managed large teams, long-term project planning, and political coverage. A creative, decisive communications and media strategist, Nathan has won four Emmy Awards and a regional Edward R. Murrow Award for his work in Broadcast Journalism.

“Brianna is an incredibly strategic thinker. She leaves no stones unturned to find the right solutions for our clients,” said Taylor Bickford, Senior Vice President of Communications Strategy, who leads the firm’s communications practice. “Nathan draws from his award-winning experience in newsrooms to provide valuable insights on the ever-changing media landscape. The addition of both to our team enhances the communications services and options for clients firmwide.

For more information about the Strategies 360 Communications Team, email communications@strategies360.com.

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T.J. and Jennifer Trujillo combine their renowned government affairs practice with Strategies 360, building a powerful suite of services for New Mexico.

Santa Fe, NM – Strategies 360 welcomes T.J. and Jennifer Trujillo as the newest team members in the firm’s New Mexico office. The Trujillos are combining their top government affairs practice, The Emissary Group, with S360’s full-service model to build a powerful suite of integrated practices for clients doing business in New Mexico and beyond.

“New Mexico public affairs are rapidly changing. Forward-thinking clients increasingly demand a broader range of services to address new and anticipated challenges,” said Josh Rosen, Senior Vice President of Strategies 360 New Mexico. “Combining The Emissary Group’s highly respected government relations expertise with S360’s integrated service model will immediately help companies doing business in New Mexico to comprehensively address those changes more successfully.”

T.J. and Jennifer bring a wealth of knowledge collaborating to achieve complex goals on behalf of their clients. The pair founded The Emissary Group, where they provided extensive communications services to enhance comprehensive lobbying on behalf of their clients. They built The Emissary Group into the largest premier and full-service government relations firm in the state of New Mexico.

With over 20 years’ experience practicing law, T.J. brings a unique twist to his government affairs practice. His expertise in environmental and administrative law has been the driving force behind his nearly two-decade lobbying practice. With his legal background, T.J. is well versed in lobbying compliance and drafting legislation. Developing advocacy strategies for clients on both legislative and regulatory matters is his specialty, along with a results-driven approach to government affairs.

Jennifer went from a corporate culture and a background in public relations to freelance writing. She ran the business operations for T.J.’s first government relations practice before they decided to establish The Emissary Group together.

T.J. and Jennifer work across party lines to deliver non-partisan wins to advance the public good. Their clients hail from various industries from agriculture, natural resources, and renewable energy to cannabis, higher education, and broadband.

“T.J. and Jennifer are a dream team,” said Ron Dotzauer, Founder and CEO of Strategies 360. “They have grown an incredible practice using the same values that drive S360 everyday: Collaboration, creativity, and the innovative spirit to find win-win solutions for their clients.”

The Emissary Group clients will continue to enjoy the services T.J. and Jennifer have always provided, while accessing the extended in-house creative, communications, research and campaign practice areas that S360 offers. This combination also means there will be greater opportunity for multi-state clients to expand seamlessly into the larger footprint of S360.

“We both are very excited at the potential growth to our practice by joining S360,” said Jennifer, Vice President, S360 New Mexico “The services provided through S360 will enable us to better support our clients, reach more potential clients, and offer more than any other firm in the state.”

“The capabilities and resources are just the beginning,” added T.J., Senior Vice President of Government Relations, “The team approach to S360, including the specialties and institutional knowledge, is an opportunity for personal growth and learning.” 

T.J. and Jennifer began work with S360 on July 6^th, 2020. You can learn more about them and contact T.J. here and Jennifer here.

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Our doors remain open – virtually and in person – to keep our staff and yours safe, while we continue the business of making positive impacts across the West.

To our S360 Friends & Family,

Here at Strategies 360, our hearts go out to those who have been affected by COVID-19. We wanted to take a moment to explain how we are facing those challenges while ensuring uninterrupted services for you. We are 100% committed to our clients’ success and are actively balancing the need to protect the health and safety of our employees and contacts with the need to continue moving issues forward in our footprint area and beyond.

Strategies 360 is open for business: Every one of our 21 offices — from Seattle to Washington, D.C. and internationally from Vancouver, British Columbia to Jakarta, Indonesia — are at full operation. In addition to taking the normal cleaning precautions and safety protocols all companies have been advised to do, we are following local health department recommendations to allow employees to work from home should that be necessary.

We are still available – no matter what: We know that during this time, organizations are choosing to limit in-person meetings and some travel. If that is the case with your organization, please know that S360 has a robust video conferencing system that can be used from any of our state offices or even from the homes of our employees. Please feel free to adjust meeting and travel plans and know we will still be available to handle anything you need remotely.

New Challenges with COVID-19? We can help: The COVID-19 outbreak is nearly unprecedented and there may be communications challenges that arise for your organization that you didn’t anticipate. Our team is available to assist you through these issues. We are prepared to help with releases and statements, building and refining crisis communications plans, delivering nimble digital outreach solutions or providing any other support you need to effectively communicate internally or externally on how you’re handling the outbreak.

We will continue to update you as the situation evolves but please know we remain open for business and here to serve you.

Thank you sincerely,

Ron Dotzauer
Founder and CEO
Strategies 360

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Securing funds for critical services and programs means healthier communities, stronger economies and more opportunities for people and places across the country. Federal appropriations provide significant resources to communities, which is why advocates regularly work to direct funding towards their efforts.

The federal appropriations process is a key area to focus advocacy, since programs can be expanded, cut, or kept the same on an annual basis.

Timeline of Congressional Appropriations

The federal fiscal year (FY) runs from October 1^stto September 30^th. For example, FY 2020 begins on October 1, 2019 and ends on September 30, 2020.

Advocacy groups conduct outreach to members of Congress and their staff to discuss program funding levels for the next fiscal year many months in advance. In recent years, Congress has rarely passed appropriations bills on time. Nevertheless, the process remains the same.

Here, we outline the three phases of advocacy: conducting outreach, submitting your request, and monitoring your request.

Phase I: Conducting Outreach (October – February)

At the start of the fiscal year, Congressional offices already start discussing appropriations for the next fiscal year.  During this time period, advocates should reach out to potential or existing congressional champions of your client’s appropriations requests, as well as to relevant federal agencies that are likely to provide funding for your client.  Call the senator or representative’s office and ask for the scheduler’s contact information. Then follow up with an email requesting an in-person meeting with the member or a staff member handling the subject area of the appropriations request. Similarly, connect with the program officers who run the federal programs that fund your client’s work.  During this time, communicate your client’s priorities and explain why their work will help advance the agenda of the congressional member and the federal agency.

Phase II: Submitting Your Request (January – March/April)

Members of Congress submit their individual and group request letters to each of the twelve appropriations subcommittees (listed below) in March or April every year.  These subcommittees determine the funding levels for each federal program and produce twelve separate appropriations bills.  Advocacy groups must be mindful of their members’ deadlines to ensure that their appropriations requests are considered.  Appropriations requests forms are usually available on the members’ websites, but it is best to check with a staff member on how to submit these forms.

After all the appropriations requests are submitted, the House and Senate must pass a budget resolution that sets the total level of discretionary spending for the next fiscal year.  Based on this budget agreement, appropriators are allowed to make funding adjustments to most federal programs.  Exceptions include Social Security, Medicare, and other earned-benefit programs, which are off-budget and “mandatory spending” accounts that are decided outside of the annual appropriations process.  The target date for the budget resolution agreement is on April 15^th.  

Phase III: Monitor Your Request (April – September)

Once discretionary funding limits have been determined, the funding process moves to the appropriations full committee and subcommittees in each chamber.  The 12 appropriations subcommittees determine program-by-program funding levels for the federal agencies under their jurisdiction.  At this stage, you may reach out to members that have assignments on the relevant appropriations subcommittees and engage these policymakers and their staff to track the progress of your funding requests.

The Appropriations Subcommittees (identical in the House and Senate):

1. Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
2. Commerce, Justice, Science, and Related Agencies
3. Defense
4. Energy and Water Development
5. Financial Services and General Government
6. Homeland Security
7. Interior, Environment, and Related Agencies
8. Labor, Health and Human Services, Education, and Related Agencies
9. Legislative Branch
10. Military Construction, Veterans Affairs, and Related Agencies
11. State, Foreign Operations, and Related Agencies
12. Transportation, Housing and Development, and Related Agencies

As the fiscal year comes to an end, leadership in both Senate and House chambers must pass all twelve funding bills for the next fiscal year.  Leadership in both chambers often negotiate an “omnibus” appropriations bill combining all twelve bills, or “minibus” appropriations bills containing the twelve bills in smaller packages.  If Congress does not pass the appropriations bills on time, the federal government shuts down.  In recent years, Congress has often extended the deadline by passing short-term spending bills (“continuing resolutions”) that maintain funding levels until the appropriations process is completed.

Working with your Strategies 360 Federal Team  

S360’s Washington D.C. office is well equipped to support the firm’s clients navigating the appropriations process. They can cut through red tape and direct team members to the right offices and staffers at each phase of the appropriations process.

If you have any questions about the appropriations process, please feel free to contact Andy Winer (andyw@strategies360.com) or Serena Li (serenal@strategies360.com).

The post Understanding Capitol Hill and the Federal Appropriations Process appeared first on Strategies 360.

San Francisco, CA – After a successful launch in Sacramento and a major build-out in Los Angeles, S360 is thrilled to announce the expansion of a new office in San Francisco, CA. S360 is also pleased to announce Timothy Burr Jr., former policy director for Lyft, will lead the firm’s newly founded practice in the Bay Area. The expansion into San Francisco comes as S360 continues to deepen its talent roster, offering current and future clients an unmatched network across California and throughout the West.

“Tim Burr knows the West,” said S360 CEO Ron Dotzauer. “The impacts of Tim’s policy work can be seen in every major market within and beyond S360’s footprint, and we couldn’t be happier to welcome him to the team. With this latest expansion in California, S360 boasts a team of tried-and-true experts from San Diego to Sacramento.”  

While at Lyft, Tim helped develop regulations and policy initiatives for the company’s rideshare program across 17 states and every major market in the Western U.S. and Canada. Prior to Lyft, Tim served as Deputy District Attorney in Oakland, California, where he prosecuted over 30 jury trials, coordinated investigations, and conducted over 75 preliminary hearings on felony cases. He also served on the District Attorney Legislative Committee, where he examined legislative proposals before their introduction into the state legislature. 

A local Bay Area native, Tim grew up in the South Bay and completed his undergraduate degree at the University of California, Davis. He worked in Washington, D.C. as a staffer in the Capitol Hill offices for both Senator Dianne Feinstein and Senator Debbie Stabenow. He went on to earn his J.D. at Santa Clara University School of Law, where he served as a legal fellow at the Leon and Sylvia Panetta Institute for Public Policy.

Having lived in San Francisco for over a decade, Tim is always on the go traveling throughout Northern California to see family and friends, run, hike, snowboard, surf, or explore new wines. 

With offices in 12 Western states and Washington, D.C., Strategies 360 is the leading public affairs, communications, research, and marketing firm in the west. The firm also owns and operates its very own in-house creative design and marketing practice, The Hilt. With experts drawn from the worlds of government and politics, news media, public opinion research, marketing and design, S360 crafts and executes the strategies that help clients succeed. 

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