Presidio Communications has joined the S360 family to offer clients direct public engagement and policy solutions in the Orange County region. 

Irvine, CA – Strategies 360 continues to grow its California operations with the addition of an Orange County office. Boasting a six-person team of professionals, the Orange County office deeply understands the local community and provides comprehensive solutions that move client’s goals forward in the region. Led by Daniel (Danny) Fierro and Samantha (Sam) Marquez, the Orange County team provides effective, tailored communications and policy solutions including political strategy, government relations, and public education and engagement, and voter outreach.

“Having a direct connection to Orange County and the surrounding regions with this whip-smart team is a game changer for our clients working in California,” said Ron Dotzauer, Founder and CEO of Strategies 360. “The OC team is deeply connected to the local community and understands how to connect with a diverse plurality of constituents to move policies forward.”

Danny is the founder of Presidio Communications, one of Orange County’s leading public affairs firms, and one of only two minority-owned firms with more than five staff in the region of over three million people. 100% of the Orange County team is bi-lingual with an average age of 28 – reflecting the changing demographics of the region which has grown increasingly younger and more racially and ethnically diverse.

This energetic team of pros have an impressive roster of successes in Orange County. Amongst the incredible campaign wins from Presidio Communications, the team helped secure a $232 million bond for school improvement funds for Santa Ana Unified School District; ran the successful campaign to elect the nation’s first openly gay Muslim city council member, Ahmad Zahra, in Fullerton; and assisted the Orange County Conservation Corps in becoming one of only two California state-chartered local conservation corps to be awarded a contract by the Governor’s Office of Emergency Services to provide pandemic relief services. The Orange County team has deep expertise with public agencies, K-12 and college education, health districts, and city and county governments.

“We are so excited to be working with S360 to help us scale up and provide a quality of services at a speed and volume that we were previously unable to meet,” said Danny Fierro, Senior Vice President of the Orange County practice. “This represents a huge expansion of our service offerings including digital marketing and web design, which are critical for our clients who are working on enrollment efforts or in need of direct action from the community.”

For Strategies 360 clients, the Orange County practice will support on the ground voter engagement including direct mail campaigns, signature gathering and field campaigns and get out the vote efforts, done with in-house multicultural communications savvy. The team will also support S360’s Cultura practice.

For Orange County clients, they can expect an expanded array of services offered in a one-stop-shop. This includes research and polling, videography, web design and development, and digital marketing strategy and execution, and general creative and design services.

Meet the Orange County Team:

Daniel (Danny) Fierro, Senior Vice President
Samantha (Sam) Marquez, Senior Vice President
Hannah Dragoo, Manager of Communications and Public Affairs
Erika Flores, Communications and Public Affairs Manager,
Josef Holper, Manager of Communications and Public Affairs
Allison Stewart, Associate of Communications and Digital Media

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S360 Cultura, headed by Ylenia Aguilar, will deliver culturally relevant services across Strategies 360’s footprint to engage with communities of color. 

Phoenix, AZ – Strategies 360 is thrilled to introduce S360 Cultura, our newest practice area focused on cultural engagement, outreach, and advocacy. S360 Cultura brings a new and different focus to the firm’s long-held commitment to cultural understanding and engagement. Ylenia Aguilar acts as Vice President for S360 Cultura and will guide the Strategies team in Latino/a engagement strategies including translation services, community outreach and organizing, and contextualized research.

Before joining S360, Ylenia was a consultant providing strategic planning services for non-profits, businesses, governments and educational institutions across Arizona. In this capacity, she wielded her expertise for state and national initiatives and campaigns in the US and Mexico. She raised awareness on priority issues through outreach and communication activities, including community development and organizing. Ylenia’s success comes from her ability to develop authentic relationships with traditional and non-traditional allies to drive thoughtful programs forward.

“Through S360 Cultura, we are further committing to the firm’s founding principles of understanding regional and cultural nuance,” said Ron Dotzauer, Founder and CEO of Strategies 360. “Ylenia brings proven leadership helping clients build complex relationships and connect with diverse communities.”

With over 15 years as a professional translator/interpreter, Ylenia has dedicated herself to building connections on behalf of diverse communities. She has worked to ensure equitable access in education, healthcare, and public services through translation – acting as a medical and legal interpreter for multiple state and federal agencies, as well as private and non-profit groups.

Ylenia’s work includes ongoing engagement with When We All Vote, a non-profit dedicated to achieving higher levels of public participation in elections. Her past work includes the build out of Helios Education Foundation’s Playbook for increasing FASFA Completion in Arizona and UnidosUS’s bill HCR2026, which would repeal Arizona’s English-only standards in schools.

“I’m thrilled to be part of a dynamic team that values the needs of our diverse communities and embraces and celebrates our cultural differences,” said Ylenia. “I look forward to designing services that meet the distinctive needs of our diverse clients.”

S360 Cultura will help clients with coalition building, neighborhood and community development, Spanish translation, and program planning and execution aimed at connecting with culturally specific groups. As the West continues to grow and diversify, this new practice aims to serve S360 clients and communities with deep cultural understanding and unique solutions that catalyze lasting, positive change.

You can reach Ylenia at YleniaA@strategies360.com or at 602.252.2626.

More about S360 Cultura at www.strategies360.com/cultura

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Culture and context matter in every facet of our society and in every corner of our business. And today’s shifting demographics create unique opportunities for change. I’m thrilled to be part of a dynamic team that values the needs of our diverse communities and embraces and celebrates our cultural differences.

At S360 Cultura, I look forward to designing services that meet the distinctive needs of our diverse clients. Throughout my career, I’ve been committed to reducing cultural barriers and ensuring equitable access in education, healthcare, and public services through translation and engagement. As a native Spanish speaker, I know the importance of reducing linguistic barriers and what a difference it can make. In everything we do, it’s important to understand the different and unique perspectives of the communities our clients serve. Because coming up with innovative strategies requires aligning perspectives among diverse groups.

I look forward to developing strong relationships within and outside of S360 in order to meet our communities where they are. Being responsive to the very real and unique needs of our communities is essential for the success of our future. Being culturally sensitive and aware of cultural factors is important for our clients. It requires having marketing teams who are tuned in to local cultural nuances so they can develop authentic messaging that engages their target audiences.

– Ylenia Aguilar, Vice President of S360 Cultura

Learn more about S360 Cultura here

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